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The Future of Work, Nationwide

Summix Capital


If placemaking is to truly meet the needs of society, it must answer several critical questions, keep pace with societal changes, demands and trends.

Chief among these will be addressing: ‘what does the future of work look like?’

Understanding this question is essential to ensure new developments are sustainable and reflect the needs and aspirations of local communities.

Addressing demographic changes and the evolving future of post-pandemic work was something we explored closely for master developer and regen specialists, Summix.


From online and social targeting to in-person events, this question was the central focus of a six-month campaign, spanning Paid, Earned, Shared and Owned (PESO) channels.

Working with economics firm Smart Growth Analytics, we developed landmark research to shine a light on the key drivers behind the rise in homeworking across the UK – it highlighted significant implications for planners, developers and local authorities working in the built environment.

The report found almost a third of the UK’s 32m workers are now working predominantly from home and revealed a significant increase in ‘tribrid’ working patterns, where professionals divide their time across traditional offices, home and local co-working centres.


In addition to designing and copywriting the report, we launched the findings to public and private sector stakeholders at a Future of Work Symposium, held at Milton Park’s flexible workspace, the Bee House.

Following the launch event, we embarked on a targeted newsletter campaign to put forward Summix’s findings to key stakeholders, positioning the business as leaders in the field.

To achieve this, we developed a series of hard-hitting thought leadership articles, which addressed what the recent trends will likely usher in when it comes to travel, sustainability and the overall design for future development.

  • The report finds more than32 million peopleare now working predominantly from home
  • A significant increase in ‘tribrid’ working patterns

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