Scheme

Deeley Properties brought forward plans for a new commercial development in Gaydon, Warwickshire. The site had the potential to deliver high-skilled in-demand jobs in advanced manufacturing and logistics, providing up to 500,000 sqft of high-quality employment space.

Strategy

Meeting Place delivered a digital-led engagement strategy for the site, centred around a dedicated project website and social media outreach. We also distributed a newsletter and feedback form to those living locally to ensure accessibility.

The social media campaign enabled us to reach a broader and more representative audience, going beyond those who would typically engage in a planning consultation. Given the nature of the proposals, we sought to engage with those living within commuting distance of the scheme.

The social media campaign reached an audience of over 100,000 people over a four-week period. We also managed to drive significant levels of traffic to the website and secure a high level of engagement in the consultation, with over 600 people completing the online survey or returning a hard-copy feedback form.

Outcome

Following the application for the site being submitted, Meeting Place is continuing to support Deeley throughout the post-submission process as we approach determination.