The announcement that EG (formerly Estates Gazette) will close in 2025 after 166 years in operation was a real shock this month, as I’m sure it did for many of its loyal readers across the sector.

Since its launch – in the same year as Darwin’s theory of evolution and the first trans-Atlantic telegraph – it’s been a cornerstone of UK property media. The closure is undoubtedly a real loss for the built environment sector, but also for those of us in comms who will remember all too well nailing our first piece of client coverage in the publication. Getting coverage in EG was a real rite of passage for many of us in PR; validation and accomplishment unmatched by few other outlets.

It was a badge of honour and a reassuring nod that your story mattered.

EG’s unique place in the media landscape

From its early days chronicling auctions and transactions, to its modern data-driven tools like EG Radius, Estates Gazette really did set the benchmark for property journalism.

It was much more than a trade publication reporting news; it was a trusted platform informing and shaping the industry agenda. Whether highlighting emerging trends or tackling challenges in the sector, it brought unparalleled depth and authority to its reporting.

As EG closes its doors, my thoughts are with the talented individuals who brought its pages to life. Their skill and dedication have shaped the property industry and I have no doubt we’ll see them again making an impact in new and exciting ways in 2025.

Especially under editors like Samantha McClary, it became a trusted voice, shaped conversations and influenced decisions at the highest levels. For many professionals in the sector, it was a ‘bible’ for navigating the complexities of the built environment, offering a mix of rigorous reporting, thought leadership and informed debate.

A world without EG

With EG’s closure, PRs will need to navigate a more fragmented media landscape to ensure client stories are told; turning to other titles, platforms and owned channels (blogs/social media) to engage audiences.

While we’ll miss EG’s authoritative voice, the need for thoughtful, informed debate in the sector remains. Quality journalism is essential and there are still opportunities out there – both in traditional media and beyond. Building relationships, crafting compelling narratives and finding new ways to connect with audiences will be more important than ever.

The closure is a real reminder of the challenges journalism faces and the importance of supporting our media landscape – the ‘fourth estate’ of democracy.

People often think of news as a nice to have, free and immediate resource at our beck and call. We should never take it for granted.